"48 Spoons" (48spoons)
09/12/2013 at 22:31 • Filed to: None
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"48 Spoons" (48spoons)
09/12/2013 at 22:31 • Filed to: None | 0
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So this is the commercial for the new corolla. To me this shows that Toyota knows its been phoning it in for the last 10-15 years. I mean they show how hip and cool the corolla was and then totally skip that last gen or two.
Who knows, maybe this will be the turning point where Toyota will get back to making interesting cars. They have one so far with the 86, and there are rumors for a new supra or other sports car.
Thoughts?
crown victor victoria
> 48 Spoons
09/12/2013 at 22:36 |
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More like phoning it in for 30 years. The commercial itself says to me "Corolla: OLD AS BALLS!"
I like to think of how little the car has changed in all that time.
Corey CC97, MAZDA DPI IS STILL BAE JOESTACTIV JOESTACTIV JOESTACTIV JOESTACTIV VISIT FLORIDA RACING LIVES FOREVER IN OUR HEARTS
> 48 Spoons
09/12/2013 at 22:39 |
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I'm pretty sure we've already proven that new Corolla is as beige as the old one. Toyota isn't going to un-beige its best selling models. That's how they became best selling models. The sports cars they're planning, however, could and should be brilliant.
GhostZ
> 48 Spoons
09/12/2013 at 22:39 |
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Akio Toyoda is a secret enthusiast who is being forced to drag a giant lump of ugly metal behind him or the shareholders will beat him up.
Quattro-luvr, Powered by Datsun & Stinger
> GhostZ
09/12/2013 at 22:40 |
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Bingo.
matt
> 48 Spoons
09/12/2013 at 22:41 |
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I thought it was funny when they said "all new Corolla" And I'm not sure what demographic they were going after with this ad. People from the 80s and 90s? Or to younger generation who thinks that those time periods were cool. (not to say they weren't because I don't know)
Your boy, BJR
> GhostZ
09/12/2013 at 22:41 |
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http://autoblopnik.com/2013/03/13/bre…
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GhostZ
> matt
09/12/2013 at 22:42 |
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They're trying to justify buying a new Corolla to 20-30 year olds who think "90s shitbox my parents had" when they hear Corolla. So they chose the cars that they were forced to drive as kids and tried to endear the buyers to them saying "you've matured and we were with you back then, so buy this so we can be with you now!"
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GhostZ
> Your boy, BJR
09/12/2013 at 22:45 |
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lol
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matt
> GhostZ
09/12/2013 at 22:48 |
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I actually have some insight to that thought. Because Toyota's have, quite literally, taken me everywhere I went throughout my childhood. I'm now sixteen and not once have I thought I want another Corolla.
Burrito de EJ25
> 48 Spoons
09/12/2013 at 22:57 |
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I like that you're insinuating that people thought the Corolla was a cool car before, because I don't think that's ever been the case for any generation. And I think Toyota understands that.
Only us nerds can really appreciate the AE86 Corolla.
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GhostZ
> matt
09/12/2013 at 23:00 |
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It's selling to familiarity and safety, which is usually a sign that the product is shit, or they'd be making a hard sell with facts about it. In other words, their minimizing the amount of people who wouldn't consider a Corolla instead of maximizing the amount who would. This also makes sense since there are far more who wouldn't consider it than there are who would, so it's an easier, more specialized market to target with the ad.
All in all, it's quite clever and well done as an ad. But the product is terrible.
BlazinAce - Doctor of Internal Combustion
> 48 Spoons
09/12/2013 at 23:09 |
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Only two: 2010's sucks and Soundgarden is too cool for this.
MrCrash
> 48 Spoons
09/12/2013 at 23:18 |
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Every time I see that commercial, this comes to mind.
dsigned001 - O.R.C. hunter
> GhostZ
09/12/2013 at 23:25 |
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So much ouch. I guess that makes him the Japanese counterpart to Bob Lutz?
JasonStern911
> Corey CC97, MAZDA DPI IS STILL BAE JOESTACTIV JOESTACTIV JOESTACTIV JOESTACTIV VISIT FLORIDA RACING LIVES FOREVER IN OUR HEARTS
09/12/2013 at 23:51 |
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Seriously. Learn from pre-VAG Porsche. Sell beige cars to fund sports cars.
Enginerrrrrrrrr
> 48 Spoons
09/13/2013 at 01:18 |
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Did I hear turbo at 0:34? Wtf?
The only part where the corolla fit with any of those crowds MIGHT be the '60's group...
The grunge rock bit was a horrible misfit...